Search Engine Optimization, SEO, is a technique by which a brand or business can have a better rank or position on search engines. SEO is an ongoing process with the most imperative aspect of the process being indexing your website to top search engines. Every Search Engine has its own algorithm for Indexing websites. Spiders or bots are other names for Algorithm . However, sometimes algorithms may update as per predefined set of rules and hence this necessitates focus on algorithm updates. White Hat SEO is generally used for getting optimum results for websites.
SEO can be broadly categorized into two main types:
Directly related to the content, design and/or structure of the entire website, On Page Optimization techniques allow optimizing websites for better ranking in search engines and improve traffic into the website. Website or site pages show up on the organic search result pages; thereby making it vital to ensure correct implementation of page optimization to achieve better results.
In SEO, content is always king! Ensuring good quality and relevant content in a website is essential for good search engine optimization as search engine ranking is directly proportionate to the quality of the content. However, besides creating quality and relevant content, it is also critical to plan the content according to the SEO in order to obtain the desired results.
Off- page Optimization refers to measures undertaken outside of the website to improve its ranking on Search Engines. There are numerous ways to improve search engine page rank and drive traffic into the website though it is far more important that Off Page strategies are actively implemented to reach the envisaged goal.
For any site, link popularity is very important and search engines measure the site’s link popularity based on the inbound links (back links) and outbound links of the website.
Back links are the most crucial part of Search Engine Optimization and require specific “Link Building” techniques. Of the various techniques, regular or free links and exchange links are most popular. Irrespective of the number of links we promote, it is important that the site or directory where we place our link must have good page rank. The popularity or ranking of our link almost entirely depends on the quality of links it further has.
Choosing high page rank site to link our site is crucial. For example, if we link our website to a link that has high PR, it may so be that our website could be linked to a 100 sites which don’t have PR. Hence, it is necessary to closely consider the links to which our website is connected with as is the site category.
At Honeycomb, the following are important points of consideration for Link Building of a website:
Forums do not allow promoting any website, though our URL may be added to the Forum’s signature when such an opportunity permits. Generally, in forums, users post their queries according the category and others answer those queries. By frequently providing useful answers for a given question, whether it is related to our site or not, we become a true contributing members of the community. This enables generating greater traffic for our websites as users may be interested in visiting it later. This also encourages other website owners to exchange links with our website, therefore enabling our website to become a part of a larger online community.
Classifieds are used to post ads, especially in cases where websites provide any kind of product or service. It is recommended not to post too many ads from the same site at the same time.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. The most popular method being Pay Per Click (PPC).
At Honeycomb Digital, we provide well-researched, original, uniquely creative and compelling content that is in line with your business and customer requirement. Our marketing strategies and recommendations are based on a thorough analysis of your business and audience profile, ensuring that your organization achieves its complete potential in the online space. Our On Page SEO Technique includes title tag, Meta tags, URL Structure, Heading and Internal Linking, Keyword Analysis, Relevant Images, Promotional Videos and Client Testimonials.