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SEO & SEM

Organic SEO

Search Engine Optimization, SEO, is a technique by which a brand or business can have a better rank or position on search engines. SEO is an ongoing process with the most imperative aspect of the process being indexing your website to top search engines. Every Search Engine has its own algorithm for Indexing websites. Spiders or bots are other names for Algorithm . However, sometimes algorithms may update as per predefined set of rules and hence this necessitates focus on algorithm updates. White Hat SEO is generally used for getting optimum results for websites.

SEO can be broadly categorized into two main types:

  • On - Page Optimization
  • Off - Page Optimization
On - Page Optimization

Directly related to the content, design and/or structure of the entire website, On Page Optimization techniques allow optimizing websites for better ranking in search engines and improve traffic into the website. Website or site pages show up on the organic search result pages; thereby making it vital to ensure correct implementation of page optimization to achieve better results.

Content

In SEO, content is always king! Ensuring good quality and relevant content in a website is essential for good search engine optimization as search engine ranking is directly proportionate to the quality of the content. However, besides creating quality and relevant content, it is also critical to plan the content according to the SEO in order to obtain the desired results.

On Page SEO Techniques:
  • Title Tag
  • Meta Tag
  • URL Structure
  • Heading and internal linking
  • Relevant Images
  • Keyword Analysis
  • Promotional Videos
  • Client Testimonials
Off - Page Optimization

Off- page Optimization refers to measures undertaken outside of the website to improve its ranking on Search Engines. There are numerous ways to improve search engine page rank and drive traffic into the website though it is far more important that Off Page strategies are actively implemented to reach the envisaged goal.

For any site, link popularity is very important and search engines measure the site’s link popularity based on the inbound links (back links) and outbound links of the website.

Link building

Back links are the most crucial part of Search Engine Optimization and require specific “Link Building” techniques. Of the various techniques, regular or free links and exchange links are most popular. Irrespective of the number of links we promote, it is important that the site or directory where we place our link must have good page rank. The popularity or ranking of our link almost entirely depends on the quality of links it further has.

Choosing high page rank site to link our site is crucial. For example, if we link our website to a link that has high PR, it may so be that our website could be linked to a 100 sites which don’t have PR. Hence, it is necessary to closely consider the links to which our website is connected with as is the site category.

At Honeycomb, the following are important points of consideration for Link Building of a website:

  1. Which are the websites linking to our site?
  2. No. of websites that are linked. The number of relevant sites that link to our site can be a significant advantage for our site.
  3. What is the page rank of those sites?
  4. What is the anchor text of each link of our site? Anchor text demonstrates fields of relevance that the linking site places on our site. It facilitates ranking if our targeted keywords are linked to the anchor text. It needs to be ensured that the text in the linking anchor text should not be the same in every site linking to our site.
  5. Consider which type of link building we would use; whether it is a regular link or reciprocal link? In case of a reciprocal link, the site that we link our website to is linked back to our website. Therefore, caution needs be maintained with regard to the page rank of websites where our website shares a reciprocal link. It must also be noted that the proposed link has the same or higher ranking than our own website to ensure that there is no loss of rank for our page.
Forum Postings

Forums do not allow promoting any website, though our URL may be added to the Forum’s signature when such an opportunity permits. Generally, in forums, users post their queries according the category and others answer those queries. By frequently providing useful answers for a given question, whether it is related to our site or not, we become a true contributing members of the community. This enables generating greater traffic for our websites as users may be interested in visiting it later. This also encourages other website owners to exchange links with our website, therefore enabling our website to become a part of a larger online community.

Classifieds

Classifieds are used to post ads, especially in cases where websites provide any kind of product or service. It is recommended not to post too many ads from the same site at the same time.

Why Choose Our SEO Agency?
  • Organic SEO Only Company: We provide the best SEO Services compared to the other companies. Our SEO experts help you to stay ahead of your competitors with guaranteed SEO results.
  • Our SEO experts possess the right kind of aptitudes and information in understanding what would be better for the site as per market demand.
  • We build the positioning of your site with the best possible Website design improvement and Search Engine Optimization.
  • Best Client Communication and Reporting.
  • Well planned and Researched SEO and Social Media Marketing Strategy.
  • Our customized SEO packages suits to all kind of businesses.
Search Engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. The most popular method being Pay Per Click (PPC).

Today’s Readers are Tomorrow’s Buyers & Future Loyalists

At Honeycomb Digital, we provide well-researched, original, uniquely creative and compelling content that is in line with your business and customer requirement. Our marketing strategies and recommendations are based on a thorough analysis of your business and audience profile, ensuring that your organization achieves its complete potential in the online space. Our On Page SEO Technique includes title tag, Meta tags, URL Structure, Heading and Internal Linking, Keyword Analysis, Relevant Images, Promotional Videos and Client Testimonials.

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